At the time, Fox Kids was a major competitor to Cartoon Network and Nickelodeon, supporting a lineup of globally recognized franchises including Power Rangers, Digimon, Spider-Man, X-Men, and multiple anime-style series. Early in my tenure, I led a complete redesign of the Fox Kids website along with its associated digital and marketing assets.

Over the next few years, we redesigned the site multiple times, produced advergames, created animated content, and developed robust editorial programming. A key achievement was the creation of an 85-page digital style guide detailing brand rules, interaction patterns, visual systems, and tone—establishing a scalable framework for Fox Kids across all digital experiences.

Fox Family originated from a joint venture between Haim Saban and Fox Broadcasting and featured a mix of original and syndicated programming, including Who’s the Boss, Freaks and Geeks, State of Grace, and Scariest Places on Earth. As Senior Creative Director, I oversaw all interactive and digital components of the brand.

In addition to managing websites and digital experiences, I created a comprehensive digital style guide and collaborated on a four-person team responsible for developing a unified brand system spanning digital, print, and on-air executions. This work ensured consistency across platforms during a period of rapid brand growth and eventual transition.